Propagation of relevance using URLs

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. All that technical stuff. So much of the focus in SEO land is on optimizing for Google that Bing tends to get lost in the shuffle. Would …

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Who else wants to enjoy RSS feeds

Proposition development is about working out who your customers or audience are; what you can sell or promote to them online; how they will find your site; and what will convince them to do business with you. What is the challenge in creating an engaging website? For one, humans have …

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Concentrate on actionable javascript

It's keyword-rich, relevant and (hopefully) demonstrates value. Writing a good description can compel a person to click on that result. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. I couldn't begin to think …

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Focus on performance, user experience, and inbound links

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Now, the key to a …

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