Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don't need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn't you?), you can easily spin that into a new …

It is also clear that Google is not standing still in its pursuit to maintain and increase its search engine market share dominance. Certainly, you can use a nickname, a distinct e-mail address, or telephone extension to track communications that come from a board or group. In this strategy, you'll …

Prevent duplicate content. Don't confuse Google with almost similar pages. Those serve no one. Every business wants to achieve its goals and doesn't want to invest substantial resources on acquiring an audience to whom it doesn't even offer the chance to convert. If everybody is linking people from their sites …

Understanding their methods will give you an idea of how they appeal to their customers - and how your own philosophy must stand out from the competition. Google uses what's called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that …

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. All that technical stuff. So much of the focus in SEO land is on optimizing for Google that Bing tends to get lost in the shuffle. Would …

Proposition development is about working out who your customers or audience are; what you can sell or promote to them online; how they will find your site; and what will convince them to do business with you. What is the challenge in creating an engaging website? For one, humans have …

Slowly, I tinkered and figured out what resulted in more traffic. An anthropological approach involves direct observations of consumers using the good or service. OK, here is where the rubber meets the road. I asked where I could find G&J Lines rocking horse . Our preferences may be different. You …

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will prime the keyword pump. They make archived content easier to find and they can also theme and classify your posts which can …

Software compatibility continues to present unresolved technical issues. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don't start seeing some shift in traffic (either …

Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like "how do I improve my SEO?" and "patient retention marketing for dentists." They crawl the web in search of the most relevant responses, based on information found throughout different websites. SEO only becomes …

It's keyword-rich, relevant and (hopefully) demonstrates value. Writing a good description can compel a person to click on that result. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. I couldn't begin to think …

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Now, the key to a …

Your web application is either designed in-house or is a third-party tool. It involves various strategies which results into increase in number of visitors and hence ranking of website. Professional search marketers don't sub Imagine having a fun-packed antique rocking horse for sale in your room. Recently, I came across …

On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it's crawling of search engines or indexing the pages or may be improving the …

Approximately 60 percent of the U.S. If you're approaching your content marketing from a creative perspective, your content will never be the same as another. Reach out to influencers once your blog post is published. Some will share your post on their networks. That's the way to attract attention …

Competitors might enter a market and usurp a brand's position. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from …

Paying close attention to these areas will help improve your content and authority and increase your rankings, traffic, and conversions. A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you'll see a "manual penalty" appear …

SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Word-of-mouth endorsements have changed …

If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The creatives on the …

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. I always advice "Stick to basics", focus on getting real visitors and giving them a …

Google loves links. Imagine all the Web traffic you're missing if you aren't optimizing your site to attract visitors. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. I couldn't begin …

SEO is simply the process of getting website traffic from "free" or "organic" search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

When you have stale content on a website, it can be a boon for the site if you refresh your meta descriptions. This can be a great way to get new traction on older pages. If it finds some dishonest means are taken to rank in the search results, it …

Typically, part of the answer is by targeting less popular keywords. Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! For user experience …