Marketers should design social media programs to engage consumers. Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company. Try using several cities, in different parts of the UK as a basis for further exploring on your UK …

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Not all companies will want or need to pursue a local …

Oftentimes, low-quality scraper sites can steal content from eCommerce websites in order to generate traffic and drive sales through ads. Typically, your domain may be set to renew on a yearly basis. Does the act of storytelling in business really add value? Head Article Bank to Google Analytics and take …

Planning is essential to a successful website migration. Take the time you need to allocate enough resources to the website migration project, compose a solid migration checklist, educate people within the team, and make them aware of the risks involved. The solution to this issue? The feeling of being able …

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

It is also clear that Google is not standing still in its pursuit to maintain and increase its search engine market share dominance. Certainly, you can use a nickname, a distinct e-mail address, or telephone extension to track communications that come from a board or group. In this strategy, you'll …

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. All that technical stuff. So much of the focus in SEO land is on optimizing for Google that Bing tends to get lost in the shuffle. Would …

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will prime the keyword pump. They make archived content easier to find and they can also theme and classify your posts which can …

Software compatibility continues to present unresolved technical issues. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don't start seeing some shift in traffic (either …

Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like "how do I improve my SEO?" and "patient retention marketing for dentists." They crawl the web in search of the most relevant responses, based on information found throughout different websites. SEO only becomes …

Your web application is either designed in-house or is a third-party tool. It involves various strategies which results into increase in number of visitors and hence ranking of website. Professional search marketers don't sub Imagine having a fun-packed antique rocking horse for sale in your room. Recently, I came across …

Approximately 60 percent of the U.S. If you're approaching your content marketing from a creative perspective, your content will never be the same as another. Reach out to influencers once your blog post is published. Some will share your post on their networks. That's the way to attract attention …

Competitors might enter a market and usurp a brand's position. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from …

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. I always advice "Stick to basics", focus on getting real visitors and giving them a …

Typically, part of the answer is by targeting less popular keywords. Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! For user experience …