Does my content convert?

Google's mobile-first index is now a reality, which means it's drawing its results from mobile-optimized sites first, rather than sites geared to desktop computers. Google categorizes link exchanges as a link "scheme," or a deliberate attempt to manipulate rankings. Are you looking for a digital agency for your business? The …

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Is nofollow a Google ranking signal?

Marketers should design social media programs to engage consumers. Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company. Try using several cities, in different parts of the UK as a basis for further exploring on your UK …

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Don't forget about keyword density

Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. Running a successful campaign involves multiple elements, but one of the most fundamental is working with your ideal client, and ensuring that you are a good fit for them as well …

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A focus on Google algorithms to benefit search engine placement

Two great ways to stand out is to get Rich or Featured snippets. Use Google's Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. If you're looking for retail …

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Be clear, truthful and accurate when it comes to web 2.0

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Not all companies will want or need to pursue a local …

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Everything you need to know about CTR

One thing you should not forget - there is no static SEO system that is going to stay forever as "SEO is a never-ending process." With changing online customer behaviour, search engines, too, have developed different policies. Individual lifetime value calculations normally only contain costs for single customers. A good seo …

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How to focus on duplication

If so, your website might be running the risk of cloaking and could get penalized and even banned. A media strategy involves analyzing and choosing media for an advertising and marketing campaign. If you're looking for retail therapy, Cambridge is as good a place as any. Among Vegan UK SEO …

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Winning marketing tactics for 301 redirects

Planning is essential to a successful website migration. Take the time you need to allocate enough resources to the website migration project, compose a solid migration checklist, educate people within the team, and make them aware of the risks involved. The solution to this issue? The feeling of being able …

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Interesting facts I bet you never knew about onsite SEO

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Humor causes consumers to watch, laugh, and, most important, remember. A comprehensive range of treatments are available to treat eye conditions including cataract surgery as well …

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Invest in ROI

These errors are sometimes attributable to robots.txt files, detailed above, but can also be the result of DNS errors or server errors, both of which are easily correctable in most circumstances. The site currently brings in a steady flow of organic traffic each month (minimum 10,000 unique visitors …

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Why most people will never be great at social media

This is most commonly seen in comment spam, where users try to leave a comment on a relevant story that consists solely of a link. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Do you get good customer responses when you're …

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All you wanted to know about backlinks but were afraid to ask

A media strategy involves analyzing and choosing media for an advertising and marketing campaign. Earning links is not about following a static link building strategy for a long time. In the landscape of Google's ever changing algorithms, sticking with just one or two tactics for link building is not going …

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Are you making these local search errors?

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Is there a particular content topic or linking strategy that seems to be generating disproportionately high interest? The finest silk scarf have been worn by the royalty and the elites for …

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The evolution of search visibility in SEO

Google prefers fresh content. An older page that's regularly updated may outperform a newer page. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. Many CMS systems come with built-in review functionality. As I …

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One important aspect is stickiness

Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don't need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn't you?), you can easily spin that into a new …

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Fun with conversion rates for now

It is also clear that Google is not standing still in its pursuit to maintain and increase its search engine market share dominance. Certainly, you can use a nickname, a distinct e-mail address, or telephone extension to track communications that come from a board or group. In this strategy, you'll …

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What does your audience expect from you?

Prevent duplicate content. Don't confuse Google with almost similar pages. Those serve no one. Every business wants to achieve its goals and doesn't want to invest substantial resources on acquiring an audience to whom it doesn't even offer the chance to convert. If everybody is linking people from their sites …

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This year will be the year of mobile search

Understanding their methods will give you an idea of how they appeal to their customers - and how your own philosophy must stand out from the competition. Google uses what's called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that …

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Propagation of relevance using URLs

This boils down to one thing; the way in which people are using search engines to find the information they desire is evolving. All that technical stuff. So much of the focus in SEO land is on optimizing for Google that Bing tends to get lost in the shuffle. Would …

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Who else wants to enjoy RSS feeds

Proposition development is about working out who your customers or audience are; what you can sell or promote to them online; how they will find your site; and what will convince them to do business with you. What is the challenge in creating an engaging website? For one, humans have …

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Write about onsite SEO

Slowly, I tinkered and figured out what resulted in more traffic. An anthropological approach involves direct observations of consumers using the good or service. OK, here is where the rubber meets the road. I asked where I could find G&J Lines rocking horse . Our preferences may be different. You …

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The philosophy of link building

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will prime the keyword pump. They make archived content easier to find and they can also theme and classify your posts which can …

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How to learn about link bait in a few hours

Software compatibility continues to present unresolved technical issues. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don't start seeing some shift in traffic (either …

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Think about static pages from the start

Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like "how do I improve my SEO?" and "patient retention marketing for dentists." They crawl the web in search of the most relevant responses, based on information found throughout different websites. SEO only becomes …

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Concentrate on actionable javascript

It's keyword-rich, relevant and (hopefully) demonstrates value. Writing a good description can compel a person to click on that result. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. I couldn't begin to think …

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Focus on performance, user experience, and inbound links

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Now, the key to a …

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Personalization counts: how does anchor text fit into this?

Approximately 60 percent of the U.S. If you're approaching your content marketing from a creative perspective, your content will never be the same as another. Reach out to influencers once your blog post is published. Some will share your post on their networks. That's the way to attract attention …

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Proof That forums Is Exactly What You Are Looking For

Competitors might enter a market and usurp a brand's position. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from …

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